A brew with Emily Sandom: queen of content creation

Emily is a Social Media Manager and creates content for a range of food, retail and leisure brands. From creating eye-catching content on shoots with Eat & Breathe for Jones Pies, to overall social strategy and campaign management for Lakeland, she’s the bees knees at all things content and strategy.

What do you do day-to-day?                                      

As part of the social content team, my tasks change daily (which I love, every day is different!) It all depends on what part of the month we’re in, for example planning a client’s content for the month ahead or reporting on the previous month’s activity.

What inspired you to go into the creative industry?

My whole family work the creative world, so it’s almost like a right of passage. I grew up on Sugar Puff and Premier Inn shoots and just fell in love with the dynamic, innovative and visionary industry. Plus, if it’s anything even remotely related to food and drink, you can count me in.

Name a highlight of your career so far.

I think the highlight of my career so far has also been my biggest challenge – creating the multichannel ‘Souped Up’ Campaign for Lakeland. From initial concepts and strategy to videography and social content, I absolutely loved owning a project from the brief right through to the final execution. Not that I’m much of a maths person, but it also boosted Lakeland Soup Maker sales by 90%.

How do you stay creative?

Um, truthfully, I don’t know. I find inspiration absolutely everywhere and this often spurs my creative thinking. I often find the more I try to be creative, the harder it is but if I sit back and absorb the surroundings, it’s usually when the (better) thoughts I have come to mind.

What’s your guilty pleasure?

My guilty pleasure would be a cracking combo of pizza, wine and chocolate in front of a film… And you know what, I don’t even feel guilty for it.

What’s the one thing that you look forward to each day?

Food. Next question.

Your dream brand to work with?

Easy, Le Creuset. They are a brand with a premium position in the market with clear style and sophistication – creating content for them would be the dream. Other close contenders would be Pret A Manger, Whole Foods and Waitrose.

What do you do in your lockdown downtime?

I’m currently loving picking up new random hobbies including a budding veggie patch and running. Any other free time I have, I’m in the kitchen experimenting with new recipes (often cocktail recipes!)

Which podcasts are you listening to at the minute?

I listen to The Ricky Gervais Show most days as it always puts a smile on my face. I’m also listening to Jessie Ware’s Table Manners podcast at the minute, some great guests with even better food.

Which social media account do you interact with the most?

My own foodie Instagram account @goodmoodfood_mcr. Basically, a diary of my mouth-watering journey through life – I absolutely love using this blog as a creative outlet, a place to explore some cooking gems and a little motivating side hustle.