Souped Up

Services

creative concepts art direction photography & video food styling & recipe creation copywriting social strategy

Supporting the Lakeland brand with a multi-channel content campaign.

A ‘soup-er’ content marketing campaign, crafted with precision and creative flair to bring Lakeland’s soup category to life, with a touch on a healthier New Year. The campaign led to a 90% sales increase for the category compared to the same period in the previous year.

Objectives

To drive sales and generate brand and product awareness.

The campaign led to a 90% sales increase for the category.
Laptop 1000 x 700-V2
Bowls of soup
Focussing on their soup related range, ‘Souped Up’ helps to position Lakeland as a trusted and innovative brand through healthy cooking inspiration, tapping into product convenience and all things fresh and wholesome.
Content created for multiple platforms; website, social and email.
Souped Up website banner
behind the scenes on shoot and soup maker
Lakeland Pattern Footer
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When you visit us in Manchester

We have free parking available on site (M4 6AX) but, spaces are limited. Day parking is also available on Goulden Street just round the corner.

When you visit us in Leeds

If you’re visiting us in Leeds we’re based at Mabgate Mills (LS9 7DZ) and there are plenty of parking options nearby.

Day parking is available nearby with free on street parking available for 4 hours on Cherry Row and reasonably priced parking on Macaulay Street and Mabgate via an app called ‘Park Mobile’.

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