Souped Up


creative concepts art direction photography & video food styling & recipe creation copywriting social strategy

Supporting the Lakeland brand with a multi-channel content campaign.

A ‘soup-er’ content marketing campaign, crafted with precision and creative flair to bring Lakeland’s soup category to life, with a touch on a healthier New Year. The campaign led to a 90% sales increase for the category compared to the same period in the previous year.


To drive sales and generate brand and product awareness.

The campaign led to a 90% sales increase for the category.
Laptop 1000 x 700-V2
Bowls of soup
Focussing on their soup related range, ‘Souped Up’ helps to position Lakeland as a trusted and innovative brand through healthy cooking inspiration, tapping into product convenience and all things fresh and wholesome.
Content created for multiple platforms; website, social and email.
Souped Up website banner
behind the scenes on shoot and soup maker
Lakeland Pattern Footer

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