Private Label Development
Continual Private label branding projects completed for Pets at Home. Advanced Nutrition (AN) and Feed Natural (FN) brand developed to create new specialist categories. Brands supported with off/online content and store activity.
Brands have seen penetration rates of up to 3 times those forecast from launch 2015 to 2016. Sales consistently sit within the top 5 sales positions in both AN and FN Categories.