Westland’s Nature’s Feast range is given a refresh, highlighting the brand’s pet nutrition expertise. This launched along with stunning new packaging.
Natural textures and photography are used across the brand and all communication. Carefully selected pets show character and the fun of caring for a pet.
Illustrated features retain a visual style perfectly suited to the nature of the product and the brand.
The personality and expertise continues through advertising and retail communications. That includes the branded fixtures in Pets at Home stores and showcasing the range to buyers at key exhibitions.