Metamark are a sign making material manufacturer and distributor to the industry. With service at the centre of their brand, they wanted to build a coherent, consistent message. This was to culminate with a engaging, original and eye-catching approach to external communications that would reflect the premium, pioneering, intelligent nature of the METAMARK brand.
Ahead of the creative execution the brand DNA was established through an analysis of what was synonymous with the METAMARK brand to its wide range of customers – without doubt this was assurance and reliability of service and product.
Something different to the ‘usual’ trade advertising. A simple resonating message was key, supported by strong imagery.
Literature produced in the studio to support the sales team at Metamark.
New branding for Metamark was brought to life by wrapping their sponsored driver Tom Jackson’s Formula 4 racing car. A day at the track produced some great video content to see on-line and showcase Metamark MD-X products.