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Belling Sensicare Collection

Belling, renowned UK manufacturer of cookers for the home, wanted to enter the home laundry and dishwashing arena. As a new entrant to the market we were tasked to support their cashback campaign to stimulate awareness and maximise on the Belling loyal consumer base. The outcome: in-store POS and a fully integrated digital and social campaign to support the cashback incentive to reinforce Belling inside every great home. Initial numbers suggest digital banners 1.1M impressions with 16,250 website visits and Facebook 1.4M impressions, with a reach of 100,000 and 2,500 website visits.