AVA is a pet food range, available at Pets at Home, which pays particular attention to the nutritional needs of pets as they grow. The Advanced Nutrition brand had become dated and needed better standout. Shoot The Moon’s creative team reviewed the brand positioning, pack structures and how information can be effectively communicated.
The brand style gives buyers confidence that the product is effective in providing the best nutritional product for their pets. Packaging and advertising is informative yet retains character. As part of the branding process, pet age and breed sizes are given a huge consideration. Illustrated pets provide just one effective visual clue in strongly differentiating products across a large range.