Creative

Resulting in a 186% increase in product sales and over 1.5 million impressions on social.

Following on from the success of the ‘easy charge cordless iron’ TV ad we were tasked with developing creative for a brand awareness campaign to launch Morphy Richard’s Verve breakfast collection across digital and print.

The campaign focussed on driving sale conversions direct with Morphy Richards as well as retailers Amazon and Argos. With a launch incentive to engage its core audience of those who like to express their personality through their home and those who enjoy cooking, it was important that the creative resonated with the consumer with inspirational content and strong call to actions to demonstrate why the range can create the perfect results.

With a 186% increase in product sales and over 1.5 million impressions on social, mornings have never looked so stylish.

Made up of a landing page, consumer press ads across print and digital plus social ads, we enjoyed bringing the stunning collection to life.

To captivate  Jet2.com‘s customer onboard and to ultimately convert into sales, we are tasked per season with designing a new inflight menu to showcase the latest seasonal products available to purchase onboard.

Here is the Summer 2019 menu design. From food styling and photography to design and print, we designed a menu that isn’t only engaging for the consumer but is also on brand for retailers i.e. Nandos, and the airline.

All food photography on the menu has been styled and photographed by our specialist photography team, Eat & Breathe, based in Leeds.

Trusted with the ongoing development and delivery of the Stoves brand, we produce intelligent creative across multiple business objectives to engage both the consumer and home appliance retailers.

Monthly activity includes a range of projects from brand strategy & launch to incentive-driven social media campaigns. With custom set builds taking place in our Manchester studio, we’re well equipped to produce reactive foodie content for both online and offline channels.

Driven by ‘Stoves Made Better’, our integrated teams work closely with the brands’ stakeholders to create assets that are utilised in Stove’s consumer marketing, as well as online retailers websites (including AO.com and Curry’s).

Combining a range of skill sets, we worked closely with TUI’s inflight retail team to produce attractive and informative brochures that aim to boost sales on board.

From concept to photography, design to print, we created physical touchpoints that are not only engaging for the consumer, but on brand for both the airline and its retail products for example Paco Rabanne, Clarins, Swarovski, Hugo Boss and more.

AVA is a pet food range, available at Pets at Home, which pays particular attention to the nutritional needs of pets as they grow. The Advanced Nutrition brand had become dated and needed to standout more on shelf.

Our creative team reviewed the brand positioning, pack structures and how information can be effectively communicated, before delivering a complete overhaul across a wide range of packaging requirements.

The brand style gives buyers confidence that the product is effective in providing the best nutritional product for their pets. Packaging and advertising is informative yet retains character. As part of the branding process, pet age and breed sizes are given a huge consideration. Illustrated pets provide just one effective visual clue in strongly differentiating products across a large range.

In order to take a new product to market, we worked closely with Pets at Home to develop a brand that would clearly depict the important nutritional values to the right demographic – taking into account both pet requirements and price point.

After initial concept work, our design and artwork teams established brand guidelines, before delivering engaging packaging, across a wide range of SKUs.

As one of many projects with our long-standing client, Newrest (inflight catering), we had the challenge of updating Flybe’s onboard cafe menu to deliver a fresher and cleaner look.

The outcome would engage the customer, increase dwell time and provide an uplift in sales, all whilst working within the existing brand guidelines.

Launched in 1988, Jones Pies (formerly Andrew Jones Pies) are renowned pie makers known for the perfect ratio of meat to pastry, as well as their flavour partnerships with the likes of Bury Black Pudding, Henderson’s and Sheperds Purse artisan cheese.

Looking to expand further into retail markets, in addition to local butchers, the Huddersfield-based company worked closely with our creative team to develop a new brand positioning, tone of voice and packaging design that would appeal to consumers along the M62 corridor – ensuring that we maintained that Northern heritage and charm.

Our ongoing work across social media has helped the brand grow, with the demand resulting in new listings including Co-op, Sainsbury’s and Morrisons.

With an integrated approach, our brand, design and photography teams worked closely with Westland Horticulture to execute a refresh across one of their largest brands, Nature’s Feast. The brief was to upgrade the look & feel of the product, whilst highlighting their pet nutrition expertise and personality.

We used natural textures and photography across the packaging and all communication, with carefully selected animals that show character and the fun of caring for a pet.

Illustrated features retain a visual style, perfectly suited to the nature of the product and the brand. The personality and expertise continues through advertising and retail communications, including branded fixtures in Pets at Home stores and showcasing the range to buyers at key exhibitions.

The creation of the Wainwright’s brand is part of our continual private label branding projects completed for Pets at Home. We designed and developed the brand across a number of SKUs (pet food & accessories) in order to support Pets at Home in creating new specialist categories.

The brand and packaging work is supported with off/online content and store activity – taking the product from conception to Pets at Home’s biggest private brand.

In order to extend the offering within the Wild Bird category, and take new products to market, we developed new own label brands for Pets at Home to capture the key USPs and deliver the brand’s knowledge and love of wild birds.

Using greys for entry level and colour and photography for tier 2, we designed distinctive packaging to highlight each tier of pet food available in Pets at Home’s grocery range.