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Case Study


Shoot the Moon also produce direct mail outs, updates and smaller inserts.

The backstory

An established household name with 69 nationwide stores, creative kitchenware company Lakeland provide innovative solutions, gift ideas and culinary treats that inspire and excite.

With a relationship spanning more than seven years, Shoot the Moon have played an integral role in Lakeland’s expansion, from range communication to the opening of international stores and multi-lingual publications.

In addition to their catalogues and in store offering, Lakeland’s online presence continues to grow supported by regular eCRM, display advertising and on-line offers.

The challenge

With expanding markets in Germany, India and the Middle East, the Lakeland catalogues remain an important platform to communicate the breadth and variety of products on offer.

Shoot the Moon’s artwork team are fully immersed in the Lakeland brand and have a consistent, streamlined production/proofing process enabling the client to turn complex projects around to tight deadlines, accounting for multiple stakeholders and interdependent projects.

The Solution

The historical working relationship between Shoot the Moon and Lakeland has enabled a smooth progression towards multilingual catalogues, within the evolving Lakeland brand essence.

Developing our own internal staging process of catalogue production means we’re able to deliver effective, economic and consistent printed materials.

With an increasing amount of customers using the Lakeland website, we have aided communication between Lakeland and their customers by producing eCRM and digital banners for the UK and German online comms.

The Results

Shoot the Moon continue to produce seasonal full catalogues, leaflets, mail outs and lighter inserts at an increasing rate due to growing consumer demand and market segmentation. Improved data analysis and customer understanding has increased the number of publications, whilst reducing print volumes, making communication more targeted and engaging for the target audience.