Bringing Sykes Seafood to a new consumer

Sykes Seafood is firmly established as a trusted wholesaler, supplying retail and hospitality businesses with high quality products. Moving into the consumer market, they needed a brand identity that would showcase their premium position to this new audience and allow customers to enjoy superior seafood at home.

Following in-depth discovery and strategy sessions, we developed the new Arctic Royal brand – a fresh, modern identity designed to appeal to discerning consumers. This slick style was most clearly showcased in the packaging design. Featuring vibrant photography from our photography team, the final results incorporated future-proof windows for every range, and utilised 3D rendering technology throughout the design process. “Working in 3D meant we were able to visualise each pack as we went along, and it was really helpful for the client to see the design come to life in this way. Layering the photography through a series of shots, ice, fish and garnishes also made it easy to create the perfect composition for the pack. Overall, a fantastic team project and a pleasure to work on!” Jon-Paul Lightfoot, Head of Packaging

In line with the brand development of Arctic Royal, our sister agency JGM provided essential support for their sub-brand, Seafood by Sykes. Arctic Royal is now available exclusively in Iceland stores across the UK, and sales are rapidly increasing across the Seafood by Sykes range. If there's a branding project in the pipeline, get in touch with us today to find out how we can support your strategy.