Stoves Brand Relaunch

Services

branding photography web design social media strategy social media content

Stoves; a premium home appliance manufacturer with over 98 years of expertise in producing cooking appliances of the highest quality.

Utilising talent from each of our teams, this integrated project required brand strategy, design, photography, digital, artwork and social to deliver a rounded brand relaunch campaign; via the brands NPD.

Objectives

- Elevate the brand within the market
- Create greater brand awareness with consumers
- Highlight the NPD and market-leading new features of the Range Cooker collection
We collaborated with our client and a specialist research partner, to better understand the current market and existing perceptions of the Stoves brand. Taking these initial findings and brand recommendations, we developed the seed of a strategy into a full launch across multiple audiences.
All content to support the launch was produced across our creative and photography studios. We worked through a long list of collateral including POS design, CGI, brand videos, consumer advertising, trade communications, brochures, sales aids, multiple landing pages and digital & social campaign content.


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