Stoves Centenary

Services

creative concepts art direction videography photography creative development strategy

Amplifying the Stoves brand with a strategic consumer and trade led campaign which depicts the history and heritage of the brand and reinforces its place in British history.

On Valentine’s Day, Stoves turned 100 so they wanted to capitalise on hitting a huge milestone and celebrate by driving continuous brand engagement throughout the year.

Objectives

- To raise brand awareness and demonstrate why Stoves is the brand of choice for premium appliances.
The Stoves brand is committed to enhancing the experience for those who love cooking. The campaign narrative and creative output needed to reflect the brand’s confidence and engineering heritage to build consumer and retailer trust.
‘Engineered for food for 100 years’ is the key focus of the campaign and is supported by a year-long series of educational and inspirational statements through bold creative, video and stills captured in the studio. This included a logo update.
The campaign was disseminated across multiple touch-points including website, social as well as a range of consumer media assets and trade ads. Driving additional engagement throughout the year across social channels, we’ve been cooking up and capturing British classics with a modern twist. Including fish and chips, cottage pie and a seriously smooth cashew gazpacho.

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