A ‘Magnifique Moment’ for St Pierre UK


Social Media Management Social Media Strategy Photography Art Direction Creative Paid Social Campaigns Copywriting Content Planning

Refining St Pierre UK’s social media channels through content that supports the brand message to ‘Make Everyday Magnifique’, highlighting how consumers can elevate meals and snacks using their brioche products.


Produce and deliver engaging and inspiring social content that showcases the versatile range of St Pierre UK products, boosts brand awareness amongst new audiences and grows a loyal following of brand advocates.
Magnifique Moments
Brunch Board St Pierre
To refresh, grow and harness the well-established social media channels, we created a strategy to appeal to both the current and target audiences. We developed four content types across the primary channels, Instagram and Facebook, to communicate different brand stories and appeal to the audience personas through a diverse range of strategic content, building a loyal and engaged following.
St Pierre Uk
Reflecting St Pierre UK’s personality and brand messages, our monthly content includes the development of inspiring creative for organic and paid social posts, including Instagram Reels and Stories that weave in different seasonal events and key dates. To encourage user engagement, interactive Stories and Reels are a critical part of ongoing social activity to spark discussion and boost awareness of the brand. By shooting fresh photography and videography each month, we're able to create relevant and on-trend, mouth-watering foodie content that provides inspiration to our audience. We've seen a positive response to the content so far, with an overall reach of 2.5m within the first month of activity.
To complement the organic social media management, we’re implementing a strategy for paid social that appeals to wider target audiences. During the first four weeks the paid campaigns generated over a total of over 4 million impressions and over a 2k increase in followers. We're excited to continue our work with St Pierre UK, developing and delivering social content monthly, evolving as we test new ideas and learn from results. Get in touch with the team if you’re looking to refresh your social media activity.

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