A magical campaign for Pets at Home


art direction campaign marketing brand storytelling photography print design packaging design production

To launch Pets at Home’s new Christmas range, we needed to create a narrative which not only cuts through the noise but appealed to both consumers and press. ‘Your Pet’s Christmas All Wrapped Up’ was the theme of this year’s marketing campaign.


Create a seasonal marketing campaign to promote Pets at Home’s Christmas 2021 range which stands-out across print, digital and packaging.

Drive sales on the website.
Pets at Home Christmas Products
This playful and emotive messaging was coupled with bespoke designs and lifestyle photography specific to each pet. We created in-store POS, SKUs and marketing collateral – The PAH Christmas Lookbook and The PAH Gift Guide.
Pets at Home Christmas 2021 campaign creative
The PAH Christmas Lookbook shows off the latest of what Pets at Home has to offer. For press, this needed to be an online publication that could be easily accessible with downloadable images and video content to help them build their own Christmas gift reviews. The PAH Gift Guide follows suit but designed for customers. This was required in print format, to be available for customers to collect in store and online, in flipbook format. It was essential to bring the flipbook online, with ‘one-click’ actions, as this would ensure it reached a higher volume of customers and drives sales through the website.
Pets at Home Christmas 2021 Gift Guide
Everything from setting the lifestyle scenes, to photography and post-production was captured in house. Got a new product or service to launch? Get in touch to speak to the team about getting your next campaign started.

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