Services

branding web design and development social media strategy social media content creative

This integrated project included the design of a fully responsive, content-rich homepage, devising an email marketing plan to support the internal business, including a monthly newsletter to existing customers and driving potential customers to the website through digital display and Facebook advertising.

Objectives

To bring the company’s strapline “Metamark Everywhere” alive by creating a visually interactive online presence for Metamark where business news, customer stories and product promotions were at the forefront. With a whole host of product offerings, making sure numerous messages with such a variety were showcased clearly across a number of platforms.

With an overhaul of the Metamark’s marketing plan, we were briefed to create a new social media, email marketing and display advertising program alongside redesigning the website homepage to retain existing customers as well as attracting potential. All print and offline collateral also needed to align with the marketing plan and move the brand forward.

Understanding the user behaviour of Metamark’s customers and how they interact with the brand, we were able to design and build a website and email marketing program that not only allows Metamark to feature their existing products but also promote their new launches when they drop.

The content rich design lends itself to customer imagery and provides a visually pleasing experience for users visiting the website but also allows them to navigate with ease.

The website includes interactive features that allow customers to preview their vehicles wrapped with different vinyls and a vehicle colour selector, which were also repurposed into social and digital display assets, to make the decision making process easier, contributing to a 46% year on year increase in users.

Metamark

Services

Objectives

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