DiSotto’s Gelato Brand Repositioning & Packaging


creative concepts art direction creative development brand repositioning packaging design photography repro and print

To stay competitive in the retail market and ensure DiSotto’s Gelato brand remained consistent with the business, it was clear that the existing brand was no longer suitable and a brand refresh was key.


Reposition and modernise DiSotto's Gelato brand to stand out in the current retail market and remain at the forefront of the consumer’s mind.
Disotto's Gelato retail pots
Disotto's Gelato brand guidelines
Complementing the brand identity and the business’s rich Italian heritage we evolved the existing Gelato logo to a modern-day design.
Disotto Foods branded retail pots
Disotto's Gelato branded van livery
The brand was applied across instore POS and 14 retail SKUs and brought to life with vibrant product photography captured by our inhouse team, Eat & Breathe.

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