Colour Boutique by Stoves Campaign

Services

art direction CGI design brand refresh design web design & build social media campaign

To demonstrate why Stoves is the brand of choice for premium appliances even further, the ‘Colour Boutique by Stoves’ collection identity was refreshed to reflect contemporary kitchen trends for those that love cooking. A social media campaign and content to launch the new colour palette to market, included their own AR Instagram filter.

Objectives

Tasked with reviving the ‘Colour Boutique by Stoves’ collection brand identity and bringing the brand to wider audiences with a supporting marketing campaign.
The Colour Boutique range is made up of 12 colours and features Dulux’s exclusive colour of the year ‘Brave Ground’. The range presents a mixture of muted and bold colour shades which inspired the branding and visuals.
To bring the range to life, an Instagram filter and CGI images were designed to capture the imagination of those in the 25 – 35 year age range and visualise how the range would look in the consumer’s home. The project included the design and build of an informative landing page as well as consumer print advertising.

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