Christmas Tails for Pets at Home

Services

creative concepts design art direction photography packaging design artwork production print

Christmas Tails is a brand and packaging project that lifts the magic of Christmas, focussing on pets during the festive season. After all, pets come first!

To launch Pets at Home’s in-store Christmas range, our highly skilled team creatively crafted Christmas Tails, which was used on a number of SKUs, in-store POS and marketing materials.

Objectives

- Increase awareness of their in-store Christmas range
- Create a brand that resonates with their consumers
Our close-knit team worked with Pets at Home to deliver concepts and designs, photography and artwork to accommodate the range. This integrated approach ensured a streamlined roll out.
The Christmas Tails logo is tailored to each pet by introducing bespoke icons relevant to dogs, cats and small animals.
A range of illustrations were mapped out to explore alternative avenues before proceeding with the chosen concept.

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