13th July 2016 – Judgement Day for the Payday Loan Company
The power of Pay Per Click advertising is exponential; delivering traffic instantaneously to a website and, when managed correctly, generating a fast return on investment. So what happens when Google decide that your product is no longer welcome on their PPC platform? Well, payday loan companies around the globe are about to find out.
Google have announced that as of 13th July, payday loans adverts will no longer be displayed via Adwords. In the US, any loan with an APR of over 36% will not be allowed to run paid ads. Here in the UK, ads for short-term loans requiring repayment within 60 days will be given the boot.
Payday loan websites will still form part of the SERPs (Search Engine Results Page) via the organic listings (see the below image - anything outside the red box constitutes organic listings and should remain unchanged), but this change in policy is almost certainly going to alter the industry in terms of competition and pricing.
In this notoriously unfair sector of the financial service industry, which facilitates and breeds personal debt, hopefully this change will fall in the favour of the consumer.
The ban is expected to cost google millions in lost ad revenue, but, considering Google generated $64 billion in global ad revenue in 2015, we’re not convinced it will be Google that feel the pinch here.
Mobile-friendly Google update, vs2.
Back in March it was announced that the mobile-friendly portion of Googles algorithm was due a refresh. Well, earlier this week the update was rolled out. If your website is already mobile-friendly, then you can relax; you site traffic wont be affected. If you’re unsure if your site is going to be affected, you can use Google’s mobile-friendly tool to check your pages.
If your site is not yet mobile-friendly, don’t panic; it’s never too late to benefit from the algorithm update. It works in real-time, based upon how quickly Google can crawl your site pages, so as soon as you meet the required mobile guidelines from Google, you’ll see a positive impact in your mobile traffic. You can get in touch with us to see how we can help you meet these requirements.