Digital signage in Pets at Home stores has improved the effectiveness of customer communications by creating a more engaging visual message. The displays present a unique opportunity for Pets at Home to effectively enhance their information about services, promote new products and highlight events. Animated messages, motion graphics and film footage are visually more appealing powerful for certain locations. The loops can be easily updated to react to changes and can be connected to social media feeds for up to date information. The displays also offer Pets at Home revenue from suppliers' advertising.