Shoot the Moon have worked with home appliance leader, Stoves, to launch their brand-new 2018 range cookers.
Following extensive market research and subsequent creative development, Shoot the Moon has worked with Stoves to reposition the brand within the premium sector. The market evaluation, core drivers of the Stoves brand and insight into what consumers want led to the elevating of the Stoves as a premium brand.
From brand to functional innovations, communication has been developed across a range of on and off-line channels. This also includes a programme of activity to support retailers, with digital POS to seed the unique features of the appliances.
Feature-rich, engaging content was created for the digital roll out, including video and still photography from STM’s award winning food photography Darren Hickson. Trade advertising is rolling out over the summer in both print and digital with consumer advertising to follow in the autumn for the peak season from September through to Christmas.
“The new Stoves Sterling and Richmond collections offer both contemporary and traditional options. The new website reflects this choice for consumers, with features, allowing the user to navigate and select confidently from the range. We are really pleased with where the campaign will take us and have already seen positive metrics across digital engagement,” adds Jane Rylands, Head of Marketing Communications at Stoves.
Press enquiries: Racheal Forster | 0161 205 3311 | email@example.com
Note to editors Shoot the Moon is an integrated Northern-based strategic agency with specialist creative, digital, social content and photographic teams. It offers a range of services from pure concept design through to planning & implementation, as well as product, set and location photography/videography - The agency has developed organically, with a wide base of established customers over 2 decades and offers award-winning services for Regional, National & International B2C and B2B clients.
An experienced team working across Food, Retail, Leisure, and Lifestyle sectors.